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Product Discovery And UX Planning

Brand Purpose​

For apartment rentals near Rutgers, the site should help visitors research housing options, evaluate campus proximity, capture leads, and support resident operations (payments, updates, and support).

Website Project Logistics​

Website Project Roadmap

  1. Define project scope and requirements.
  2. Build timeline with milestones and deadlines.
  3. Allocate resources and responsibilities.
  4. Select technology stack and tools.
  5. Plan content structure and management.
  6. Coordinate UX/UI design.
  7. Manage development and testing.
  8. Handle integrations and deployment.
  9. Maintain communication and project cadence.
  10. Keep comprehensive project documentation.
  11. Plan maintenance and post-launch support.

UX Sitemap and Progressive Disclosure​

Home page​

  • Hero with immediate value proposition
  • Primary CTA and lightweight lead capture
  • Expandable sections for value props and location

Listings page​

  • Property hero card with availability CTA
  • Tabbed sections: apartments, amenities, location, gallery
  • Sticky inquiry/contact sidebar

About page​

  • Trust-building company overview
  • Expandable sections for story, properties, and commitment

Contact page​

  • Multi-channel contact options
  • Tour scheduling and chatbot options
  • Resident portal path for existing tenants

FAQ page​

  • Search-first support
  • Categorized collapsible FAQs
  • Follow-up lead capture when no answer is found

Property-specific page​

  • Feature highlights
  • Location intelligence
  • Conversion-focused CTAs and mobile-friendly interactions

Website UX Audit Template​

Use this during audit/discovery to prevent overlap and improve conversion accountability.

Engineering audit​

  • Page speed and mobile integrity
  • Tracking/event firing
  • Form and CRM submission integrity
  • SSL/security baseline

UX audit​

  • Visual hierarchy and navigation
  • Readability and scanability
  • Funnel friction and accessibility

Marketing audit​

  • Value proposition clarity
  • Persona-language fit
  • Objection handling content depth
  • SEO header/search intent alignment

CRO audit​

  • CTA strength and placement
  • Social proof proximity
  • Risk-reversal messaging
  • Urgency/scarcity mechanics

Zero-lead diagnosis workflow​

  1. Engineering fixes speed/tracking foundation.
  2. Marketing aligns message and acquisition intent.
  3. UX improves path clarity and reduces friction.
  4. CRO validates through A/B tests.

Mobile App Discovery Requirements​

Use the checklist below before engineering kickoff.

  • What problem are you solving?
  • What is the core app idea?
  • Who is the primary target audience?
  • Who are the main competitors?
  • Why will this app win (unfair advantage)?
  • Is a developer engaged?
  • Is wireframing complete?
  • Is a design brief complete?
  • Is there a clickable prototype?
  • Is there a post-launch development plan?
  • Is competitive analysis complete?
  • Is business-model forecasting complete?
  • Is route-to-market defined?
  • Has qualitative user research been conducted?
  • What budget is allocated?

Mobile app sitemap (reference)​

@startuml
!theme spacelab

package "Mobile App" as MainApp {
  rectangle "Home" as Home
  rectangle "Profile" as Profile
  rectangle "Settings" as Settings
  rectangle "Email Login" as EmailLogin
  rectangle "OTP Verification" as OTP
  rectangle "Register" as Register
  rectangle "Forgot Password" as Forgot
  rectangle "Notifications" as Notifications
  rectangle "Search" as Search
  rectangle "Messages" as Messages
}

Home --> Notifications
Home --> Search
Home --> Messages
Home --> Profile
Home --> Settings
Home --> EmailLogin : If not authenticated
EmailLogin --> OTP : If OTP enabled
EmailLogin --> Register : No account
EmailLogin --> Forgot : Forgot password
Register --> OTP : Verify identity
OTP --> Home : Success
@enduml